CowBella Farms

Creating a new visual design system

The deliverable was to design a new visual design system, including a logo, typography, color palette, and UI elements, that reflects CowBella Farms’ ethos of being all-natural, communal, and delightful. The goal was to ensure the brand identity resonates across various online & print channels, such as posters, mobile screens, and a website landing page.

I was the designer for the final products but I collaborated with classmates for market/ competitor research and brand analysis.

Course

Visual User Interface and Experience: Core IXD Studio

Duration

3 weeks

Tools used

Figma

Illustrator

Skill highlights

Visual design, Branding, Illustration

CowBella Farms

Creating a new visual design system

The deliverable was to design a new visual design system, including a logo, typography, color palette, and UI elements, that reflects CowBella Farms’ ethos of being all-natural, communal, and delightful. The goal was to ensure the brand identity resonates across various online & print channels, such as posters, mobile screens, and a website landing page.

I was the designer for the final products but I collaborated with classmates for market/ competitor research and brand analysis.

Course

Visual User Interface and Experience: Core IXD Studio

Duration

3 weeks

Tools used

Figma

Illustrator

Skill highlights

Visual design, Branding, Illustration

Final Mockups

Design Process

Design Process

About the brand

About the brand

Cowbella farms

Cowbella farms

Is an organic dairy farm that produces milk, cheese, butter and icecream

& delivers it directly to its customers~

foodies who are outdoor enthusiasts

Our Belief

Our Belief

When we cultivate connections between our farms and our tables, then we taste where dairy meets delight.

How might we cultivate:

How might we cultivate:

all-natural experiences?

connection?

delight?

Personality

Personality

Visual design

Visual design

Moodboards

Moodboards

How might we cultivate all-natural experiences?
How might we cultivate all-natural experiences?
How might we cultivate connections?
How might we cultivate connections?
How might we cultivate delight?
How might we cultivate delight?

Logo Design

Logo Design

Logo iterations

Logo iterations

Final Logo

Style guide

Style guide

Outcome

Outcome

This project reinforced the importance of collaboration, especially when working across disciplines. It highlighted that there’s rarely a single solution to a design problem—what matters most is prioritizing the user’s experience. I learned to step back, define clear goals, and focus on designing solutions that are intuitive, adaptable, and user-friendly, no matter the timeframe.

Poster

Poster

Website

Website

Mobile Screens

Final Thoughts

Overall this was a really fun project where I could showcase my drawing skills as well. Power of storytelling through visuals.

Looking at touchpoints in their actual size helps

Mobile app screens look different on a slide vs on actual phone. things that look good on paper, won’t look good in figma. By referring to things in their actual size i could perfect tiny things like the font size, bright colors, doodle stroke thickness.

Trial and error

There were many instances where I didn’t like my first drafts like with the moodboard and website. But the more iterations i tried, i found elements that i liked which matches my brand more.

Taking a break before finalizing designs offers fresh perspective

Sometimes when we try too many things in a short period of time we should take a break and look at the design with a fresh mind before finalizing. It makes things easier.

Showcase Projects

“Inspiration exists, but it has to find you working.”

~  Pablo Picasso

© 2025 Tanisha Rana

Showcase Projects

"Whatever you touch, make gold"

~  Pablo Picasso

© 2025 Tanisha Rana