Busy individuals (working professionals and students) with demanding schedules, that experience stress, fatigue, and fluctuating moods.
A solution that can offer an instant mood boost or improve overall well-being in a quick, accessible way.
19-year-old college student
Juggling academics, part-time work, and social activities.
His schedule is demanding, leading to occasional stress, fatigue, and mood changes.
Understand what specific ingredients contribute to a mood-boosting experience. To answer, get professional insights from nutritionists or dietitians about ingredients that can potentially be used in the beverages to create a positive impact on mood.
Determine the price for the personalized mood-boosting beverages by conducting 15 interviews with students/ professionals, to find an acceptable price range.
How are the most common emotional states distributed among the target audience? Survey 25 busy individuals to understand the pattern of emotions they feel daily. This will help tailor the offerings of the personalized beverage vending machine to effectively address and uplift the dominant moods and emotional needs of the users.
Survey 25 students and working professionals to understand their daily routines, preferred spots for breaks, and areas of relaxation to indirectly identify the best locations for the vending machine.
Amount of customization preferred by customers: Survey participants — If there was a vending machine that made mood-boosting beverages according to your current emotional state, how much control would you prefer over the ingredients?
Pre-set options with little to no customization.
Some customization options but prefer a few well-curated choices.
Moderate control, with the ability to customize specific ingredients within predefined options.
Extensive control over each ingredient, allowing for a highly personalized beverage.
I'm not sure or have no preference.
Hight-traffic areas- entrances/ lobby areas, student lounges, workspace areas, common areas
targeted campus & office advertisements, digital promotions, word-of-mouth and strategic placement
Customer purchase a personalized beverage.
Vending machine contains ingredients for the beverage.
Transaction is a record of a purchase made by a customer from the machine.
Beverage are made with ingredients following a recipe
Beverage recipe consists of the ingredients and its quantity used to make the beverage
Ingredients are fruits, herbs, spices, tea leaves, coffee, sweeteners, and/or milk/ milk alternatives provided by suppliers.
Suppliers are local farmers and specialty wholesalers.
Employees restock the machine with ingredients from suppliers.
Restocking visit is a record of the restocking of a machine by an employee.
Simon is walking to class and is stressed about presenting his project.
Notices a sign saying “Stressed about your project? Try MoodMixer — Sip, smile, and enjoy!”
Intrigued, he approaches and sees the vending machine.
Curious, he decides to give it a try, hoping for a quick solution to calm his nerves before the presentation.
The happy, calm student
Can be accessed anytime on campus or common areas
Quick stress relief/ energy boost
Variety of beverage options
Individually customized recommendations create unique experiences
User-friendly interface
Data-driven recommendations based on input moods and stored preferences
Continuous improvement though data analytics to understand user preferences, track trends, and continuously enhance the service.
