CowBella Farms
Creating a new visual design system
The deliverable was to design a new visual design system, including a logo, typography, color palette, and UI elements, that reflects CowBella Farms’ ethos of being all-natural, communal, and delightful. The goal was to ensure the brand identity resonates across various online & print channels, such as posters, mobile screens, and a website landing page.
SkillS
Visual design
Branding
Illustration
Tools
Figma
Adobe Illustrator
Duration
3 weeks
Course
Visual User Interface and Experience: Core IXD Studio
CowBella Farms
Creating a new visual design system
The deliverable was to design a new visual design system, including a logo, typography, color palette, and UI elements, that reflects CowBella Farms’ ethos of being all-natural, communal, and delightful. The goal was to ensure the brand identity resonates across various online & print channels, such as posters, mobile screens, and a website landing page.
SkillS
Visual design
Branding
Illustration
Tools
Figma
Adobe Illustrator
Duration
3 weeks
Course
Visual User Interface and Experience: Core IXD Studio
CowBella Farms
Creating a new visual design system
The deliverable was to design a new visual design system, including a logo, typography, color palette, and UI elements, that reflects CowBella Farms’ ethos of being all-natural, communal, and delightful. The goal was to ensure the brand identity resonates across various online & print channels, such as posters, mobile screens, and a website landing page.
SkillS
Visual design
Branding
Illustration
Tools
Figma
Adobe Illustrator
Duration
3 weeks
Course
Visual User Interface and Experience: Core IXD Studio
Final Mockups
Design Process
Design Process
About the brand
About the brand
Cowbella farms
Cowbella farms
Is an organic dairy farm that produces milk, cheese, butter and ice cream
Is an organic dairy farm that produces milk, cheese, butter and ice cream
& delivers it directly to its customers~
& delivers it directly to its customers~
foodies who are outdoor enthusiasts
foodies who are outdoor enthusiasts
Our Belief
Our Belief
When we cultivate connections between our farms and our tables, then we taste where dairy meets delight.
When we cultivate connections between our farms and our tables, then we taste where dairy meets delight.
How might we cultivate:
How might we cultivate:
all-natural experiences?
all-natural experiences?
connections?
connections?
delight?
delight?
Personality
Personality
Visual design
Visual design
Moodboards
Moodboards
How might we cultivate all-natural experiences?
How might we cultivate all-natural experiences?
How might we cultivate connections?
How might we cultivate connections?
How might we cultivate delight?
How might we cultivate delight?
Logo Design
Logo Design
Logo iterations
Logo iterations
Final Logo
Final Logo
Style guide
Style guide
Ideation
Ideation
Sketching out ideas for designing the touchpoints
Outcome
Outcome
This project reinforced the importance of collaboration, especially when working across disciplines. It highlighted that there’s rarely a single solution to a design problem—what matters most is prioritizing the user’s experience. I learned to step back, define clear goals, and focus on designing solutions that are intuitive, adaptable, and user-friendly, no matter the timeframe.
This project reinforced the importance of collaboration, especially when working across disciplines. It highlighted that there’s rarely a single solution to a design problem—what matters most is prioritizing the user’s experience. I learned to step back, define clear goals, and focus on designing solutions that are intuitive, adaptable, and user-friendly, no matter the timeframe.
Poster
Poster
Website
Website
Mobile Screens
Mobile Screens
Final Thoughts
Final Thoughts
Overall this was a really fun project where I could showcase my drawing skills as well. Power of storytelling through visuals.
Overall this was a really fun project where I could showcase my drawing skills as well. Power of storytelling through visuals.
Looking at touchpoints in their actual size helps
Looking at touchpoints in their actual size helps
Mobile app screens look different on a slide vs on actual phone. Things that look good on paper, won’t look good in figma. By referring to things in their actual size I could perfect tiny things like the font size, bright colors, doodle stroke thickness.
Mobile app screens look different on a slide vs on actual phone. Things that look good on paper, won’t look good in figma. By referring to things in their actual size I could perfect tiny things like the font size, bright colors, doodle stroke thickness.
Trial and error
Trial and error
There were many instances where I didn’t like my first drafts like with the moodboard and website. But the more iterations I tried, I found elements that I liked which matches my brand more.
There were many instances where I didn’t like my first drafts like with the moodboard and website. But the more iterations I tried, I found elements that I liked which matches my brand more.
Taking a break before finalizing designs offers fresh perspective
Taking a break before finalizing designs offers fresh perspective
Sometimes when we try too many things in a short period of time we should take a break and look at the design with a fresh mind before finalizing. It makes things easier.
Sometimes when we try too many things in a short period of time we should take a break and look at the design with a fresh mind before finalizing. It makes things easier.